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In
1939 the Esso Oil Company sent
out a mailer to promote the
Esso
Baseball Handbook, 1839-1939 Baseball's
100th Anniversary Edition. A free copy
was made available at your local Esso
station. The station's information was
provided at the bottom, of the inside
flyer. This Mailer was sent out by
"Felix s. McManamon, 456 River Street,
Troy, N.Y."
The book, edited by Christy Walsh, as listed on the inside of the flyer is
"Full of accurate, interesting baseball
information such as: The Home Run
Kingdom (Baseball's 50 greatest
sluggers); Baseball Lessons by 9 Famous
All-America Players; The King Of Swat
(Babe Ruth's Lifetime Record); The
Longest Home Runs On Record; "How To
Keep Score" The 1938 All-America Team;
Lou Gehrig's Record-(1925-1938); Ten
Leading Base Stealers; Famous Players'
Boyhoods; World Series Records; 20
Great Strike-out Pitchers; Vander
Meer's Box Score (No hit games-2); 20
Great No-hit, No-run Pitchers; 1939
Baseball Schedules."
The outside of the broadsheet fold mailer reads "BIG FREE OFFER, OPEN OTHER SIDE!"
in the lower left corner, with a 1 cent
postage stamp on the upper right, and
addressed in the center. The opposite
side has a blue-tone illustration of a
boy, and a police officer, watching a
ballgame through knotholes in a wooden
fence. It reads: "Baseball Season Is
Here Again! - 1839-1939, Celebrating
It's 100th Anniversary" The mailer was
sealed with an orange sticker. When
unfolded the flyer is reveled for the
free copy of the Baseball Handbook.
Unfold again, a "Spring Check-Up
Service" ad.
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