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Cotton & Cummings Hiram ME Baseball Bat

John B. Varick Company Baseball Bat

Moss Brothers Bat Company Baseball Bats

Saginaw Wood Products Co. Baseball Bats

1910 Newspaper Ad

Winchester Repeating Arms Co. Baseball Bats

1922 Newspaper Ad

R.G. Johnson Sebago Lake ME Baseball Bats

Honus Wagner Co. Baseball Bats

McMillan Athletic Goods Company Baseball Bat

1947 Western Auto Wizard Baseball Bat Ad

1952 Western's Baseball Bat Newspaper Coupon

J.A. Dubow Sporting Goods Baseball Bats

A.J. Brecher Powell PA Baseball Bats

1925 Zacko's Newspaper Ad
1965 Zacko's
Newspaper Ad

Hartwell Bros. Memphis Tennessee Baseball Bats

Russell Sporting Goods Co. Baseball Bats

C&S Sporting Goods Baseball Bat

Rollin Wilson Co. Toy Baseball Bats

Franklin Sports Industries Inc. Baseball Bats

Phoenix Bat Co.

MISCELLANEOUS & PRIVATE BRANDEDBASEBALL BAT LABELS
Misc. & Private branded baseball Bats

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 KeyMan Collectibles  NEWSLETTER May2025  
Lesser-Known and Privately Branded Baseball Bat
 Steven KeyMan
Steven KeyMan
  Labels Part V - By Steven KeyMan
Founder of Keymancollectibles.com, and a long time collector, Steven KeyMan has more than 30 years of experience in researching, and cataloging information on Baseball Memorabilia. Researching his own personal collection, and helping others find information on their collectibles, the website grew into the largest online resource for baseball memorabilia
 

   Ask Steven: Direct your questions or feedback, about Baseball Memorabilia to Steven KeyMan Steve@keymancollectibles.com You can also Send KeyMan pictures of your personal Memorabilia Display, and get your own Free  Collectors Showcase Room featured on the website..   

 Nineteenth century woodworking shops joined Sorting Goods companies to meet the growing demand for baseball bats. Some, like J. F. Hillerich & Son were successful. Others, such as horse and buggy manufactures, made baseball bats to supplement their business during changing times.

 This L. R. & Co. Ring baseball bat belonged to a family living in Huntley, Illinois 6 miles west of Chicago. In 1911, Grandpa used to drive the Huntley baseball team to their games in his large Thomas B. Jeffery vehicle. The automobile manufacturer produced cars from 1902 until 1916.
   
     The origin and manufacturer of this 19th century era ring bat is in question. The only L. R. & Co. in the area was a clothing store based in Columbus, Indiana, about 220 miles from Chicago Illinois, where company founder Lee Rosenbush resided. Back in the day, it was common for clothiers to give away a baseball bat with the purchase of a suit, pair of shoes, etc... With no Manufacturer or business location branded on the bat, it is likely that this bat was used as a premium.

 A. C. McClurg was a stationer, publisher, and book wholesaler for over 120 years in Chicago, Illinois. McClurg became senior partner in 1887 and the company took the name of A. C. McClurg & Co. Under McClurg, the company became one of the leading book distributors and publishers in the nation, and soon added numerous other lines to its wholesale catalog including sporting goods. By 1923, McClurg become a strictly wholesale house, even selling its flagship downtown Chicago bookstore to Brentano's.
 
   
   The McClurg's line of baseball bats were produced from about the 1890s-1911. Models include: McClurg's Winner Ring Bat; McClurg's Pennant; McClurg's Champion, and McClurg's McClurg's Selected. The Pennant and Selected models were also produced with a mushroom knob. The mushroom knob was patented by Spalding in 1903, and were common until about 1911. The Ring bats were common to the 1890s.

 The name Brendamour had been associated with the sporting goods business since 1902 when the firm of Roll, Crawford and Brendamour was founded. Businessman Edward Brendamour and partners opened a sports and motorcycle store on Fifth Street in downtown Cincinnati. The store, Roll-Crawford and Brendamour, later moved to Sixth Street.
 
   
    Its Sixth Street store, at 17,000 square feet, was one of the largest in the country. Only a few Roll-Crawford and Brendamour baseball bats survived to this day. The bats have a mushroom knob, and the branding reads: "The Roll-Crawford-Brendamour Cincinnati., No 1, Nox-All"

 The Giants Special No. G100 baseball bats were given away free, with every pair of Bull Dog suspenders purchased from Cadmus Men's Shop, at 296 Main Avenue in Passaic, NJ. The store promotion was held from October 7 to October 11, 1913, coinciding with the 1913 World Series between the Philadelphia Athletics and New York Giants.
 
   
  The stores window display was artistically dressed with the famous Bull Dog suspenders and the Giants No. G100 baseball bats. Obviously a Giants fan, the owner of the shop, John Cadmus, also posted the scores by innings. The Athletics won the series four games to one.

The Schmelzer Arms Company was founded in 1857 by John F. Schmelzer in Leavenworth, Kansas. The company was a manufacturer of firearms, and as time went on became Importers and Dealers in Guns, Fishing Tackle, Baseball, Tennis Goods, Bicycles And Sporting Goods.
 
 
 
   The 1920's saw a steady decline in sales and in 1930, filed for bankruptcy. George Lowe who was an employee and worked as a buyer for Schmelzers during their heyday in the teens, stepped forward during the bankruptcy and took over some of Schemlzer's sporting goods business for his present company, Lowe and Campbell Sporting Goods.

 The McCarthy-Morris Co. was located at 309 Washington St., Boston MA. The sporting Goods company carried, and distributed a complete line of athletic equipment for Baseball; basketball; football; hockey; golf; tennis; track and boxing. They were athletic outfitters to Boston college, Harvard University, and also supplied uniforms and equipment for the Boston Bruins.
 
   
   The McCarthy-Morris Company distributed Mormac Inc. sporting goods. Baseball bat last name block letter endorsement models included: Mormac Special Foxx Style; Mormac Special Gehrig Style; Mormac Special Bottomley Style; Mormac Special Simmons Style, Klein Special, and the 400 model.

The L.H. Kurtz Hardware Co. was founded by Louis Henry Kurtz in 1866 at Third and Walnut streets, in Des Moines, Iowa. A German immigrant, he sold hardware and worked as a tinsmith, making pots, pans and stovepipes. In the following decades, Kurtz Hardware evolved, adding housewares and sporting goods to their catalog.
 
   
    Kurtz Hardware sold and distributed sporting good made by all the major brands. Their catalog Included, Winchester shotguns; Wilson golf clubs; Goldsmith uniforms, baseballs, gloves and Louisville Slugger baseball bats. This "L.H. Kutrz Co., Des Moines, Iowa" - Model No. 260 (branded on the barrel) baseball bat is the only known example. It features the "L.H. Kurtz Co." trademark branding with Des Moines, Iowa" below.

  Ernest W. Hussey made baseball bats since the 1930s. His early connection with the business was when he started buying stock for Billy Mains, the well-known major league pitcher who came up with the Chicago White Stockings in 1888.

 Mains operated his business at Sandy Creek Bridgton. After Mains' death in 1923, Hussey manufactured bats at the Sandy Creek shop for a short time, then set up shop at his Parsonsfield farm. The workshop which was set up in his home near Kezar Falls, Hussey turned out many hundreds of bats and many dollars worth of orders.

 He and his son Willard Hussey provided bat for schools, and camps throughout Maine and other New England States. They produced three distinct types of bats. The "Hussey's Home Run" - "Hussey's Pine Tree," with an oval branding, and bat with the diamond branding pictured above, bearing the "Made By E.W. Hussey, Kezar Falls, Maine."

Western Auto Supply Company—known more widely as Western Auto—was a specialty retail chain of stores that supplied automobile parts and accessories. Western Auto primarily sold products  under their own private labels, including tires, batteries, electronics, appliances, and tools. Western Auto issued baseball bats with the "Wizard" branding around 1947.

From about 1948 to 1956, baseballs, baseball gloves and bats featured the "Western's" Western Auto circle arrow logo. "Western's" brand block letter player endorsed baseball bats included: Babe Ruth, Hank Greenberg Rogers Hornsby.

 From 1956 through to the 1980s, Western Auto Associate Stores sold Sporting goods under the private "Revelation" label, which at first featured the western Auto circle arrow. In 1965 the circle arrow was removed, leaving just the word "Revelation" with a stitched baseball behind it.

 Pre 1965 Revelation Circle Arrow brand block letter player endorsed baseball bats include: Yogi Berra Model, Pee Wee Reese Model, Ted Kluszewski Model, Kell Type, and Kaline Type.
 
   
    Post 1965 Revelation® brand block letter player endorsed baseball bats include: Jackie Robinson, Rod Carew, Mickey Mantle, Brooks Robinson, Norm Cash, Henry Aaron, Roger Maris - Roberto Clemente Little League, Frank Robinson Little League, and Pete Rose Little League.

The Beaver Handle Company started in Topsy Oklahoma in 1942, by G. E. "Ed' Willhite, who also operated a general store there with his sons. The Willhites produced about $60,000 worth of handles and baseball bats annually from 1942 to 1955.

 G E Willhite, founder of the business, moved near Topsy in 1942 after operating a small handle factory in Beaver, Arkansas beginning in 1935.  In an effort to keep off the federal government's relief rolls during the Great Depression, Willhite started making axe handles by hand with a hand axe and drawer knife. He later bought an antiquated lathe which he repaired to make other kinds of handles.

 The Beaver handle company produced ash file handles, truck jack, shovel, hatchet, weed hook, post hole digger, pick, hammer, axe handles and to be sporting about it, baseball bats for sandlot play. Baseball bats not of the big league variety, which bear no trademark, were sold for about .40 cents each to truckers who delivered them to stores in the Southwest.

  Zako's Sorting Goods was established by Joseph C. Zacko in 1924, at 305-307 North Third Street, Pottsville, Pennsylvania. Joe, known as the "Fox" in both NFL and major league baseball circles, was formerly a scout with both the New York Yankees and Boston Red Sox.

 Zacko was inducted into the prestigious Pennsylvania Sports Hall of Fame in 1971 for his countless contributions to Schuylkill County's sports scene.

 The "Zacko's Sporting Goods" center-brand reads across the top: "The Sportsman's Store Since '24." Known block letter last name endorsement models include this "Fire Toned" Robinson Style Model, most likely playing off Jackie Robinson's popularity, loosely dating the bat to the 1950s. Zacko's Sporting Goods closed in 1973.

During the 1930s, Fred Mitchell, then a rural mail carrier, became interested in the hobby of a friend, Rev. McPheters, who carved baseball bats with an air of perfection. The minister taught the young mail carrier all he knew about the art and Mitchell continued his newly-found hobby throughout the early 1930's, turning them out at home on a hand lathe, and giving away the bats he didn't sell.

 Following the end of the war a neighbor boy, Don Wood, returning from the service joined Mitchell in an attempt to start up the small business.

 Using the trade name Penash, the men planned to make three grades of bats and a junior size. Mitchell bought out the other investors in 1956. For many years he sold bats for $1.00; seconds for 50 cents. He also made miniature bats for the youngsters.

  William Walter Pollock (1886-1970) owned and operated the Hohenwald Bat Company in Hohenwald, Tennessee. He had a couple lathes in a shed behind his home at 100 S. Walnut where he would turn the bats on. It was a very small, rustic operation as the shed also served as a Smoke House to cure hams. He made the bats in various lengths.
 
   
    Pollock made little league and regular size bats. He gave away some of the smaller bats to kids. The A & B Hardware store in Hohenwald, sold his bats, and some of the regular size bats were bought by the baseball team in Nashville. The baseball bat oval branding reads: "Hohenwald Bat Co." above "Tennessee' and "Hohenwald. Tenn." below. Some bats have "W.W. Pollock" stamped between "Tennessee" and "Hohenwald. Tenn."

The S & H Wood Products baseball bat company was located at the former Daniels Mill Work plant, at 900 Monroe Street in Jamestown, New York, from 1960 to 1962.

Jamestown businessman Littner “Sody” Soderstrom, and Tommy Henrich, former New York Yankee star, formed the baseball bat company in 1959. Soderstrom was listed as the president and Henrich as vice-president.

 The bat handles had a new wood-treating process said to have a life expectancy of about twice that of the baseball bats in use. An experimental model was used by several major leaguers such as Jackie Jensen, Harvey Kueen, Al Kaline, Joe DeMaestro, Hal Smith, Gene Woodling, Pete Reynolds, Frank House and Roger Maris used it during the 1959 season.

 It appears that Soderstrom and Henrich were unsuccessful with their business plan, as there are no records after 1962. The only model produced was the Smash Hit 400. There was also a J.W. Edwards Smash Hit 400 little League bat made in Girard, PA with the same branding.

 In 1928, Hollis Tull, and his brother, Lee was trapping animals in Tennessee, when he came upon a man cutting ash lumber for baseball bats. Lee realized he knew where there was a quantity of ash trees. He learned the name of the company the man was selling his bat blanks to, Hillerich & Bradsby Co., of Louisville, Ky.
 
 
 
    Lee contacted the company, makers of the Louisville Slugger, and secured a contract to sell them some baseball bat blanks. Brothers Henry, and Hollis, joined Lee in this new venture. Lee and Henry left the business to devote more time to farming, leaving Hollis to run the company by himself.

 The company now located in Breese Illinois, purchased three lathes, and a trademark "Diamond Special" branding was designed for the bats. In 1969 the company produce approximately 500 bats per day. At first, they made bats for Little League. They also made larger bats for high schools and adult leagues. The bats were made available wholesale for $2.00 to $2.50. Retail price was a dollar or more higher. In 1974 the bat making equipment was sold to the Worth Bat Company of Tullahoma, Tenn.
 
 
 
  Also Read:
Lesser-Known and Privately Branded Baseball Bat Labels Part I
 Lesser-Known and Privately Branded Baseball Bat Labels Part II
 Lesser-Known and Privately Branded Baseball Bat Labels Part III
 Lesser-Known and Privately Branded Baseball Bat Labels Part IV
 
 
 
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